Sample Data — Learn Product Analytics with ~5000 Realistic Events

The live demo at demo.stratif.io and the default local installation come pre-loaded with a sample e-commerce dataset.

What’s in it

• 5,000 users with randomised traits (country, device, plan)
• 90 days of event history
• E-commerce funnel with these events:

Event	Description
Home	User visits the homepage
Search	User searches for a product
ProductView	User views a product page
AddToCart	User adds an item to their cart
Purchase	User completes a purchase

Suggested exploration

1. Trends — plot Purchase over time to see daily conversion volume
2. Funnel — build Home → Search → ProductView → AddToCart → Purchase to measure conversion rates
3. Retention — set Home as the first action; see how many users return week-over-week
4. Paths — start from AddToCart to explore what users do before and after
5. People — browse individual user profiles and their full event history

Connecting your own data

To replace the sample data:

1. Go to Connections → New Connection
2. Select your warehouse type and fill in credentials
3. In the Schema tab, map your columns to user_id, event_name, and timestamp
4. Save the connection and set it as active

The sample DuckDB file is at data/dbs/sample.duckdb and can be deleted once you’ve connected your own warehouse.